Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang

Authors

  • Setya Indah Isnawati Universitas Ngudi Waluyo
  • Rina Purwanti Universitas Ngudi Waluyo
  • Ulfamiyati Ulfamiyati Universitas Ngudi Waluyo
  • Prajna Paramita Universitas Ngudi Waluyo

DOI:

https://doi.org/10.57213/compromisejournal.v2i3.292

Keywords:

Women, Video Marketing, Sales, Creativity, Coloring, Socialization, Bullying

Abstract

Video marketing strategy plays a very big role in efforts to reach potential customers and campaigns for a brand which will have an impact on increasing product sales. One of the online business people with the greatest interest is women. This is because women have free time to run their business 24 hours a day, as well as business communication skills that can easily influence potential customers. However, on the other hand, the acceleration of technology means that most, if not all, business people must be able to keep up. The most important factor is skills in managing marketing content which is the main media in online business. Women are actually connoted as a gender that is less skilled in technology and is forced to master marketing content. Therefore, this community service activity is intended to provide a solution in the form of training in creating marketing video content to improve marketing so that it has an impact on increasing product sales. The method used is in the form of direct assistance and training in making marketing videos, with the target object being women business actors and non-business actors, who are members of the Kemitir Village PKK. The results and outcomes of this service activity are the creation of new skills for women in Kemitir Village in making short videos which are uploaded to Instagram reels as marketing content.

References

Andriana, A. N., & Pingki, P. (2022). Penerapan Teknik Foto Produk Dan Video Reel Instagram Bisnis Sebagai Optimalisasi Strategi Social Media Marketing Dalam Menyambut Ikn. JMM (Jurnal Masyarakat Mandiri), 6(4), 3101. https://doi.org/10.31764/jmm.v6i4.9417

Christiani, L. C., & Ikasari, P. N. (2020). Generasi Z dan Pemeliharaan Relasi Antar Generasi dalam Perspektif Budaya Jawa. Jurnal Komunikasi Dan Kajian Media, 4(2), 84–105.

Guntoro, Lisnawita, & Loneli Costaner. (2022). Pengembangan dan Pendampingan Web Profil Pondok Pesantren Ibnu Al-Mubarok Pekanbaru. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 6(6), 1517–1525. https://doi.org/10.31849/dinamisia.v6i6.12020

Isnawati, S. I., Budiyanto, A. E., & Ali, A. (2022). Pelatihan Fotografi Produk Menggunakan Smartphone Untuk Meningkatkan Visual Branding Pada UMKM Kerajinan Tanduk Sapi Desa Pucang, Magelang. Jurnal Bhakti HUmaniora, 1(2), 88–93.

Nugroho, W. (2020). Pelatihan Pemanfaatan Video Marketing Melalui Instagram Tv ( Igtv ) Sebagai Penguatan Produk / Brand. 3, 28–35.

Pratikto, R. G., & Kristanty, S. (2018). Literasi Media Digital Generasi Z (Studi Kasus Pada Remaja Social Networking Addiction Di Jakarta). Communication, 9(2), 19. https://doi.org/10.36080/comm.v9i2.715

Rahman, D. F. (2022). Ini Jenis Konten Video yang Paling Disukai Netizen Global. Databoks.Id.

Wijayanti, P. S., Warniasih, K., & Yuwono, A. A. (2023). Pemberdayaan Kelompok Pelaku Usaha Handycraft di Desa Bibis Kasihan Melalui Pelatihan Digital Marketing. 7(3), 719–727.

Published

2024-07-30

How to Cite

Setya Indah Isnawati, Rina Purwanti, Ulfamiyati Ulfamiyati, & Prajna Paramita. (2024). Pemberdayaan Perempuan Melalui Pelatihan Video Marketing “Reels Instagram” Guna Meningkatkan Penjualan Produk Fashion di Desa Kemitir, Kabupaten Semarang. Compromise Journal : Community Proffesional Service Journal, 2(3), 19–27. https://doi.org/10.57213/compromisejournal.v2i3.292